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After you build campaigns, use the Optimize section to fine-tune how customers interact with your incentives. Control eligibility, set time windows, create rewards, and track redemptions.

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What you can optimize

Validations and redemptions

Track code usage, validation attempts, and redemption activity. Monitor success rates and troubleshoot failures.

Create validation rules

Build rules that control who can redeem incentives based on audience, products, order value, and budget limits.

Validation rules reference

Explore all available rule types: audience targeting, product conditions, budget constraints, and metadata filters.

Time limits

Set validity windows, expiration dates, and recurring schedules for campaigns and vouchers.

Create rewards

Configure loyalty and referral rewards: discount coupons, gift card credits, points, material rewards, and pay with points.

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Why optimization matters

Voucherify validates every redemption against your rules. The more precise your targeting and limits, the better your ROI:
  • Prevent abuse: Budget constraints and redemption limits protect campaign spend.
  • Control timing: Time limits and validity windows align promotions with business needs.
  • Reward loyalty: Configure rewards that drive repeat purchases and customer retention.

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How optimization connects to campaigns

Optimization settings work alongside your campaigns:
  • Validation rules attach to campaigns, vouchers, and earning rules to control eligibility.
  • Time limits define when campaigns and codes are active.
  • Rewards power loyalty and referral programs.
  • Redemptions track all customer interactions with your incentives.
Start with basic validation rules, then add complexity as you learn what works for your customers.

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What’s next?

Start with validation rules to control who can redeem your incentives, or time limits to set when campaigns are active. Use rewards to configure loyalty and referral payouts.
Last modified on March 19, 2026